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MarketWatchMag.com — MARKET INTELLIGENCE ON SPIRITS, WINE AND BEER

On-Premise

  • Beer Buzz

Roll Out the Barrel

Following a pandemic-prompted hiatus, beer festivals return.

  • Mixology

Rye Revival

Once overshadowed by Bourbon, rye whiskey is now in the cocktail spotlight.

  • New Products

The Road Ahead For Single Malt

Battered by Covid-19 and the tariff wars last year, the whisky world’s elite category seeks a new beginning.

  • Cocktail Hour

Kansas City King

With The Hey! Hey! Club in Kansas City, Missouri, Ryan Maybee is living his dream.

  • Bar Talk

RTDs Hit The On-Premise

Bars embrace high-quality, pre-packaged cocktails to aid with speed and efficiency.

  • Features

Beer Hot Brands

Hard seltzers and other FMBs are category standouts.

  • Mixology

Bitters, Big And Bold

As U.S. drinkers grow more comfortable with adventurous flavors, cocktails featuring bitter liqueurs are trending way up.

  • Features

Uruguay Emerges From The Shadows

As wine lovers look for the next Big Thing, Uruguayan wines could be in the running.

  • Beer Buzz

A Rebound Is Brewing

Iconic Guinness brand eyes post-pandemic recovery.

  • Features

Ireland’s Time

While 2020 brought a hiccup in growth after long years of expansion, Irish whiskey remains a category to watch in the U.S.

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