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MarketWatchMag.com — MARKET INTELLIGENCE ON SPIRITS, WINE AND BEER

Bar Talk

  • Bar Talk

Baijiu Boomlet

Some U.S. bartenders are working hard to introduce this Chinese spirit to Americans.

  • Bar Talk

Social Media Stars 

Facebook and Instagram have become key channels for modern-day marketing.

  • Bar Talk

CBD Mixology

Bartenders find new ways to mix non-psychoactive cannabis products into drinks.

  • Bar Talk

Love For Lychee

Popular at Asian venues for years, lychee is gaining a broader fan base.

  • Bar Talk

Up In Smoke

Bartenders enhance aromatics and visual appeal with creative smoke applications.

  • Bar Talk

Room Service Meets The Bar

In-room cocktail service at top hotels has evolved way beyond the minibar.

  • Bar Talk

Pop-Up Power

Temporary bar concepts bring excitement to the on-premise.

  • Bar Talk

RTDs Hit The On-Premise

Bars embrace high-quality, pre-packaged cocktails to aid with speed and efficiency.

  • Bar Talk

Zero-Proof Spirits In The Mix

Bars consider alcohol-free spirits to expand their menus.

  • Bar Talk

Batching Goes Mainstream

Batched cocktails provided a boost during the pandemic, and are here to stay.

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