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MarketWatchMag.com — MARKET INTELLIGENCE ON SPIRITS, WINE AND BEER

Bar Talk

  • Bar Talk

Masters Of Mezcal

As interest in agave soars, mezcal bars are helping to increase consumer awareness.

  • Bar Talk

Slushies Grow Up

Frozen slushy drinks are evolving as consumers seek out higher-quality ingredients.

  • Bar Talk

Eco-Friendly Cocktails

Moves toward sustainability are happening at the bar with zero-waste drinks options.

  • Bar Talk

Bubbling Over

Adding carbonation to mixed drinks brings new dimension to cocktails.

  • Bar Talk

Staying Power

Born during the pandemic, cocktail kits have found a permanent home at many bars.

  • Bar Talk

Crypto Cocktails

The digital revolution meets brick-and-mortar as bars and restaurant explore NFTs.

  • Bar Talk

Premiumizing The Well

As the upscale push continues to dominate at cocktail bars, name brand spirits rule.

  • Bar Talk

Let’s Eat

Molecular mixologists offer edible cocktails to entice new guests.

  • Bar Talk

Baijiu Boomlet

Some U.S. bartenders are working hard to introduce this Chinese spirit to Americans.

  • Bar Talk

Social Media Stars 

Facebook and Instagram have become key channels for modern-day marketing.

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