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MarketWatchMag.com — MARKET INTELLIGENCE ON SPIRITS, WINE AND BEER

Mixology

  • Mixology

Tequila’s Takeover

The agave spirit continues to turn heads at the bar.

  • Mixology

Mezcal’s Time To Shine

Mexico’s other agave spirit is becoming a go-to in cocktails.

  • Mixology

Hitting The Mainstream

American single malt whiskies are on the rise—and so are cocktails highlighting them.

  • Mixology

Star Of The Show

Trends may change and evolve, but Bourbon-based cocktails are always in style.

  • Mixology

Japan Takes Center Stage

Shochu and sake are having a moment at U.S. cocktail bars.

  • Mixology

Pump Up The Volume

Amaro brings depth and complexity to just about any cocktail.

  • Mixology

Vodka Stands Strong

Vodka-based cocktails remain an essential part of any successful bar program.

  • Mixology

Better-For-You Beverages

Health-conscious consumers are influencing cocktail trends.

  • Mixology

Fresh And Modern

This summer, mixologists are flexing their creative muscles more than ever.

  • Mixology

Spotlight On Tequila

The wealth of brands and styles in Tequila has created space for new cocktails.

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