Trends
The Bourbon Shortage Is Ending
With allocations for big brands easing, Bourbon builds for the long term.
Bottled Sangria Finds Its Place
New entrants and rising consumer demand has led to off-premise success for sangria.
World Whisky Takes Flight
Whiskies from nontraditional countries are pushing category boundaries.
Luxury Tequila Brands Surge Higher
The Mexican spirit continues its march upscale.
Top Cider Brands Decline As Craft Labels Accelerate
The major players are now seeking ways to reignite growth.
Craft Gin Brands Revive A Sleepy Category
The overall gin category remains down, but craft and premium brands are surging.
Ciders And RTDs Dominate The Impact “Hot Brands” List
Fast-growing hard sodas have transformed the FMB category.
America’s Fastest-Growing Beer Brands
Craft beers and imports lead the ranks of Impact's "Hot Brands."
