Trends
Sangria: A Sweet Deal
With increasing options and continued growth in the category, sangria is becoming a year-round favorite.
Belgian Beer’s Boundary
While Belgian beer remains popular, the segment faces stiff competition from domestic craft brewers.
Whisk(e)y’s Flavor Frenzy
From berries to spices, marketers have piled on the toppings when it comes to whiskies.
Tequila’s Luxury Lifestyle
The category’s most upscale offerings are now at the forefront of the high-end spirits scene.
Cider Rush
Players big and small clamor for their share of the industry’s fastest-growing segment.
Accessible Mixology: The Cocktail’s New Age
Bartenders are going back to basics with a renewed focus on quality ingredients and classic techniques.
Gin: Old And New
Ultra-premium and craft gins steal the spotlight as mixology goes mainstream.
Craft Distilling At A Crossroads
In an ever-evolving landscape, craft spirits marketers face increased competition, production constraints and questions of authenticity .
