Market Watch sister publication Wine Spectator has unveiled a new mobile application, Xvalues, intended to welcome newcomers into the world of wine. Xvalues—named for its curated selection of “extreme values”—is available now as a free download for iPhone and iPad. “Our goal is to make Xvalues the go-to app for wine consumers of varying ages and levels of wine expertise,” said Jessica Shanken, vice president of business development at M. Shanken Communications. “In general, millennials are new to wine. While shopping, there are many aisles with thousands of wines to choose from at all different price points. This app helps them avoid overpaying for a bottle or choosing a wine that isn’t good quality. It’s like buying insurance using Wine Spectator ratings.” The Xvalues app’s library includes a regularly updated selection of Wine Spectator’s latest highly-rated, widely available bottles. It features five categories of wines: extreme values ($12 and under); reds ($20 and under); whites ($20 and under); sparklers ($40 and under); and a rotating fifth category that’s tailored to holidays and seasons. Each entry includes the bottle’s name, producer, price, region, year, tasting notes and Wine Spectator score, and users can customize a favorites list. Xvalues joins the popular WineRatings+ in Wine Spectator’s family of mobile apps.