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MarketWatchMag.com — MARKET INTELLIGENCE ON SPIRITS, WINE AND BEER

September 2021

  • Bar Talk

RTDs Hit The On-Premise

Bars embrace high-quality, pre-packaged cocktails to aid with speed and efficiency.

  • New Products

Limestone Branch Distillery Unveils 2021 Yellowstone Bourbon

The limited-edition offering blends 7-year-old and 15-year-old whiskies, with select barrels finished in Amarone casks.

  • Features

Beer Hot Brands

Hard seltzers and other FMBs are category standouts.

  • New Products

Beam Suntory Relaunches Yamazaki 25

The luxury release comprises Japanese whiskies that have been aged for 25 years or longer.

  • Mixology

Bitters, Big And Bold

As U.S. drinkers grow more comfortable with adventurous flavors, cocktails featuring bitter liqueurs are trending way up.

  • Features

Uruguay Emerges From The Shadows

As wine lovers look for the next Big Thing, Uruguayan wines could be in the running.

  • Beer Buzz

A Rebound Is Brewing

Iconic Guinness brand eyes post-pandemic recovery.

  • Features

Ireland’s Time

While 2020 brought a hiccup in growth after long years of expansion, Irish whiskey remains a category to watch in the U.S.

  • Features

Mixing Up High Margins

Premium mixers, once a virtually non-existent category, are giving retailers another route to profits.

  • Features

The IPA Boom Rolls On

Innovation continues to refresh the segment and attract new drinkers.

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