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MarketWatchMag.com — MARKET INTELLIGENCE ON SPIRITS, WINE AND BEER

On-Premise

  • Beer Buzz

Fanciful Flavors

The cocktail craze is feeding demand for flavored beers.

  • Mixology

Pump Up The Volume

Amaro brings depth and complexity to just about any cocktail.

  • Cocktail Hour

Cocktails In Paradise

At Esters Fair Prospect on Maui, Jessica Everett is living out her dream.

  • Bar Talk

Baijiu Boomlet

Some U.S. bartenders are working hard to introduce this Chinese spirit to Americans.

  • Beer Buzz

Sampling Soirées

Brewers and beer lovers rejoice over the return of beer fests.

  • Features

Blends On The Move

Scotland’s once sleepy blended whisky category has become a font of innovation.

  • Bar Talk

Social Media Stars 

Facebook and Instagram have become key channels for modern-day marketing.

  • Beer Buzz

Plenty of Room At The Table

Beer and food pairings are becoming more refined.

  • Features

Rum’s Mature Side

Aged brand extensions are helping premiumize the category.

  • Cocktail Hour

A Taste Of Spain In The Bay Area

Alex Serena celebrates his roots at Telefèric Barcelona in Palo Alto, California.

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