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MarketWatchMag.com — MARKET INTELLIGENCE ON SPIRITS, WINE AND BEER

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  • Features

Liqueurs Lifted As Key Brands Show Strength

While top brands weathered the storm, the overall category struggled mightily in 2020.

  • Mixology

Cozy Cocktails

Hot drinks offer comfort during the colder months.

  • Features

Catering To Every Wish

Drinks-savvy entrepreneurs reach a new audience by offering private events mixology.

  • Cocktail Hour

Craft Meets Casual

In Oklahoma City, Kim Dansereau makes high-end cocktails in a laid-back setting.

  • Features

Oregon Keeps Rolling

Sales by volume are holding steady, but value per bottle continues to rise.

  • Features

Cognac Shows 25% Annual Growth

Leading brands show double-digit advances as category expands from a sizeable base.

  • Features

Blue Chip Brands

The beverage alcohol industry’s biggest brands remain in growth mode.

  • Features

Innovation Drives Imported Vodka Segment

Import marketers have opted to fight the domestic surge with an onslaught of line extensions, RTDs, and other new creations.

  • Mixology

Crafted With Care

American craft spirits, and cocktails featuring them, tell a unique story.

  • Beer Buzz

Cellar Discoveries

Barrel-aged beers evolve thanks to innovation and abundance.

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