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MarketWatchMag.com — MARKET INTELLIGENCE ON SPIRITS, WINE AND BEER

Features

  • Mixology

Bitters, Big And Bold

As U.S. drinkers grow more comfortable with adventurous flavors, cocktails featuring bitter liqueurs are trending way up.

  • Features

Uruguay Emerges From The Shadows

As wine lovers look for the next Big Thing, Uruguayan wines could be in the running.

  • Features

Ireland’s Time

While 2020 brought a hiccup in growth after long years of expansion, Irish whiskey remains a category to watch in the U.S.

  • Trends

Spirits-Based RTDs Score Big At Retail

Beverage alcohol retailers report increased sales in the pre-mixed cocktail category.

  • Features

Mixing Up High Margins

Premium mixers, once a virtually non-existent category, are giving retailers another route to profits.

  • Features

The IPA Boom Rolls On

Innovation continues to refresh the segment and attract new drinkers.

  • Features

The Premium Power Of Bourbon

New products and expansion are still on the agenda, as the pandemic fails to slow progress.

  • Features
  • Trends

Tequila, Mezcal Sales Booming At Retail Despite Supply Shortages 

As agave-based spirits soar, Tequila shows potential to pass Bourbon and rum.

  • Features

Beer’s Shipping Battle

The social impact of Covid-19 has reignited the direct-to-consumer beer sales controversy.

  • Features

Japan’s Transformation

The country’s leading distillers are meeting a surge in export demand by focusing on highball whiskies and cultivating an audience for their aged expressions.

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