• Features
    • City Scope
    • Mixology
    • Profiles
    • Trends
  • Departments
    • Bar Openings
    • Bar Talk
    • Beer Buzz
    • Brand Watch
    • Cocktail Hour
    • Events
    • Interviews
    • New Products
    • News Watch
    • Profile
    • Restaurant Openings
    • Shop Window
    • Sommelier Spotlight
    • Spirits Spotlight
    • Whisky Corner
    • Wine Sense
    • Wine Spotlight
  • Drinks Categories
    • Beer
    • Cannabis
    • Non-alcoholic
    • Spirits
    • Wine
  • Sectors
    • Off-Premise
    • On-Premise
Contact us at marketwatchcustserv@mshanken.com

Market Watch

Subscribe

MarketWatchMag.com — MARKET INTELLIGENCE ON SPIRITS, WINE AND BEER

Mixology

  • Mixology

Rye Revival

Once overshadowed by Bourbon, rye whiskey is now in the cocktail spotlight.

  • Mixology

Bitters, Big And Bold

As U.S. drinkers grow more comfortable with adventurous flavors, cocktails featuring bitter liqueurs are trending way up.

  • Mixology

Comforting Classic

Vodka remains America’s go-to spirit for cocktails.

  • Mixology

Fun In The Sun

Summertime cocktails highlight bright and fresh flavors.

  • Mixology

Mexico In A Glass

Tequila is more popular than ever behind the bar.

  • Mixology

Daytime Drinking

Brunch cocktails bring the fun.

  • Mixology

Old School Classics

Brandy and Cognac remain cocktail staples.

  • Mixology

Eastern Influence

Japanese whisky-based cocktails are increasingly part of the mainstream mix.

  • Mixology

Raising The Bar

As craft whiskies grow in quality, so do the cocktails featuring them.

  • Mixology

Crowd Pleaser

Vodka remains America’s favorite cocktail ingredient.

Newer Articles Older Articles
Check Out The Current Issue!
  • Contact Market Watch Magazine
  • Subscribe To Market Watch Magazine
  • View Market Watch Magazine Archive

Late-breaking news on the spirits, wine and beer business.

Shanken News Daily
  • Treasury Wine To Refocus On Tighter Portfolio To Reignite Growth
  • Proximo Extends Cuervo Into Canned Cocktails
  • William Grant Appoints Boyadjian As Chief Brand Officer
  • News Briefs for June 5, 2026
  • Brown-Forman’s Full-Year Sales Come In Flat At $3.9 Billion
Follow Us On Social Media