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MarketWatchMag.com — MARKET INTELLIGENCE ON SPIRITS, WINE AND BEER

Spirits

  • Features

Cocktail Convenience

Ready-to-serve offerings bring bartender-quality drinks to the shelf

  • Trends

Retailers Ramp Up Patriotic Displays

Eye-catching packaging and colorful retail presentations are encouraging customers to raise a toast in celebration of the United States' 250th birthday.

  • Features

Fresh Approach

Retailer The Fresh Market eyes a best-in-class beverage alcohol program

Mini Spirits Bottles Standing Tall

Driven by retail display innovation, convenience, and consumption trends, sales of smaller spirit package sizes are growing

  • New Products

Jägermeister Orange Introduced

A new Jägermeister line extension is now available nationwide

  • New Products

El Mexicano Añejo Launches

The latest offering from the Bañuelos family’s El Mexicano distillery is released

  • Features
  • Mixology

Unsung Stars of the Cocktail World

Italian bitters continue to thrive, thanks to their crucial role in mixology

  • Bar Talk

Zero-Proof Cocktails Grow Up

Bartenders are making a concerted effort to offer sophisticated cocktails without alcohol

  • Cocktail Hour

Transportive Tipples

At White Limozeen in Nashville, Tennessee, Demi Natoli shares memories through drinks

  • Features

Spirits RTDs Keep Climbing

Last year the category grew by more than 10 million cases and there’s more to come in 2026

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