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MarketWatchMag.com — MARKET INTELLIGENCE ON SPIRITS, WINE AND BEER

Spirits

Conjuring Creativity

Despite slow sales, many gin marketers are focusing on new botanicals and flavor offshoots to spur growth

  • Cocktail Hour

Novice To Specialist

At ABV in San Francisco, Kendra Hada’s hard-earned bartending skills are on display

  • Bar Talk

Creating An Experience

Interactive cocktails offer a fun twist on traditional bar drinks

  • Trends

Spirits-Based RTDs Expand Horizons

Driven recently by lemonade and tea offerings, spirits-based RTDs continue rapid, mouthwatering growth

  • Cocktail Hour

Honoring His Roots

With Adíos and Salud Taqueria, José Medina Camacho brings Mexico to Alabama

  • Bar Talk

Less Is More

Minimalist cocktails have found renewed favor thanks to their simple sophistication

  • Features
  • Mixology

Workhorse Whiskey

Irish whiskey is an approachable and versatile cocktail base

  • Features

Vodka Keeps Rolling

Despite vodka’s steady setbacks, the spirits industry’s No. 1 category still shows consistent demand

  • New Products

Grey Goose Berry Rouge Released

Bacardi launches Grey Goose Berry Rouge, the high flying brand's first new flavored addition in a decade

Premiumization Driving Irish Whiskey

Tastings explore creative Celtic mashbills and caskings and help raise spirits

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