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MarketWatchMag.com — MARKET INTELLIGENCE ON SPIRITS, WINE AND BEER

Spirits

  • New Products

Hennessy Cognac Joins Ready-To-Serve Landscape

With a new summer campaign, Hennessy launches three new prepackaged cocktails

  • Cocktail Hour

Serious, But Light-Hearted

At Martha My Dear, Alex Howard offers high-quality cocktails in a relaxed setting

  • Features
  • Mixology

Rallying Around Rum

Mixologists are ready for rum-based cocktails to have their moment at the bar

  • Features

Tequila Shifts Gears

It's changing market as consumers become more educated and more adventurous

Battle Spirals Over New York Wine Sales

Bills to permit supermarkets to sell wine in the Empire State stall again, but the fight is far from over

  • Features

Cocktail Convenience

Ready-to-serve offerings bring bartender-quality drinks to the shelf

  • Trends

Retailers Ramp Up Patriotic Displays

Eye-catching packaging and colorful retail presentations are encouraging customers to raise a toast in celebration of the United States' 250th birthday.

  • Features

Fresh Approach

Retailer The Fresh Market eyes a best-in-class beverage alcohol program

Mini Spirits Bottles Standing Tall

Driven by retail display innovation, convenience, and consumption trends, sales of smaller spirit package sizes are growing

  • New Products

Jägermeister Orange Introduced

A new Jägermeister line extension is now available nationwide

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