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MarketWatchMag.com — MARKET INTELLIGENCE ON SPIRITS, WINE AND BEER

Spirits

  • Features

Zero Proof, Explosive Growth

The non-alcohol spirits segment is seeing a massive increase in demand from consumers, bartenders, and retailers alike.

  • Features

American Brandy Awakens

This sleepy category is primed for revitalization.

  • Trends

High Noon Eclipses $1 Billion In Sales In 2022

In just its third full year of business, High Noon raises the quality and stakes of the hard seltzer category. 

  • Features

Managing The Hunt

Retailers get creative in their efforts to balance allocated spirits sales to a loyal customer base.

  • Bar Talk

Crypto Cocktails

The digital revolution meets brick-and-mortar as bars and restaurant explore NFTs.

  • Cocktail Hour

Hometown Hero

Brad Jennings honors the South at North of Bourbon in Louisville, Kentucky.

  • Features

Vodka Holds Strong

The country’s leading spirit finds new ways to stay ahead by focusing on quality.

  • Mixology

Hitting The Mainstream

American single malt whiskies are on the rise—and so are cocktails highlighting them.

  • Trends

Irish Whiskies Continue Growth In U.S. Market 

Ahead of St. Patrick’s Day, retailers promote a diversifying category fueled by upscale offerings.

  • New Products

Goslings Rum Introduces Spirited Seas Expression

The Bourbon barrel-aged dark rum traveled the ocean between Bermuda and New Jersey for more than 40 weeks.

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