Trends
New Flavored Ciders Offer Unusual Tastes
A crop of new labels includes fruit cider, smoked cider and a spin on hard root beer.
Beer’s Place At The Table
Versatility and local roots make beer a good match for today’s food trends.
Craft Spirits Come Of Age
Small distilleries are reaching the critical mass needed to shake the market—and now they hope to seize the moment.
Top Drinks Trends To Watch In 2016
Market Watch’s editors forecast this year’s biggest movements in beverage alcohol.
For Cognac, China’s Loss Is America’s Gain
With Asian sales in retreat, Cognac volume is rising in the United States.
Imported Vodka Remains An Influential Spirit
After a decade of tremendous growth, the category holds its own amid challenging trends.
C-Stores Tap The Craft Boom
Convenience stores increase margins by getting in on the craft beer craze.
Millennials And Wine: A New Generation Grows Up
As their buying power grows, younger drinkers develop a palate for wine.