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MarketWatchMag.com — MARKET INTELLIGENCE ON SPIRITS, WINE AND BEER

  • Beer Buzz

Athletic Brewing’s Rapid Growth

In just four years, this Connecticut-based start-up has become a non-alcohol star.

  • Profiles

The Taub Family Legacy

Spanning four generations and almost a century of excellence, the Taub family remains a dominant and influential player in the industry thanks to its ability to innovate and adapt.

  • Mixology

Better-For-You Beverages

Health-conscious consumers are influencing cocktail trends.

  • Cocktail Hour

Gentleman And Scholar

Liam Odien demonstrates his natural teaching abilities in Playa Del Rey, California.

  • Bar Talk

CBD Mixology

Bartenders find new ways to mix non-psychoactive cannabis products into drinks.

  • Beer Buzz

Variety Packs 2.0

Innovation and exclusive brands help revive mixed beer packs.

  • New Products

Vida Valiente Unveils Cabernet Sauvignon Blend The Movement

The Napa Valley wine brand was created to support first-generation students through its namesake foundation.

  • New Products

Australian Whisky Starward Launches Octave Barrels Expression

The single malt whisky is matured in Shiraz barrels from Yalumba winery.

  • Features

C-Store Transformation

With premium wine offerings and improved merchandising, the convenience store channel sheds its old image.

  • Features

Cans Pop Their Top

Aluminum packaging for beer reaches historic levels.

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