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MarketWatchMag.com — MARKET INTELLIGENCE ON SPIRITS, WINE AND BEER

Features

  • Features

Spirits RTDs Keep Climbing

Last year the category grew by more than 10 million cases and there’s more to come in 2026

  • Trends

Great Memorial Day Expectations

Rosé and crisp white wines, RTDs, Tequilas, and THC drinks lead the way toward the summer of ’26

  • Features

Education Enthusiasts

Massachusetts’ Yankee Spirits holds tight to its reputation for stellar customer service as competition intensifies

  • Features

Bucking Trends

While spirits sales were down in the 17 control state (pictured in red) last year, several encouraging bright spots emerged.

  • Features

Approachable Nature

As the spirits industry faces headwinds, flavored options continue to bring new consumers to the whisk(e)y arena

  • Features

The Evolution of Napa Valley

Faced with slumping sales, Napa wine producers are looking at several ways to attract new consumers

  • Features
  • Mixology

Agave Goes Bold

Bartenders are looking beyond the Margarita for Tequila- and mezcal-based cocktails

  • Features

Connecting With Customers

Pennsylvania wine and spirits officials tap strategies for rapidly evolving consumer trends

  • Features
  • Trends

RTDs In The Wine Space

Wine-based RTDs spark interest among consumers, and big potential growth

  • Trends

Tequila Regains Retail Traction

Fueled by a growing interest in single barrels, additive free, and RTDs, Tequila continues rising at retail.

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